AINT EIJA's FW25 collection is inspired by a simple, irreverent question: "DOES IT MATTER?" A question that dissolves the rules and transforms every deviation into an act of freedom. In a world that demands linearity, the Fall Winter 2025 collection embraces an unconventional aesthetic where irony and beauty, elegance and the absurd coexist. "Does it matter?" is a manifesto that rejects conformism and embraces imperfection, transforming fashion into play, exaggeration, and pleasure.

The collection alternates captivating long dresses for evening, bold mini dresses for parties, and oversized volumes and bold sweaters for daytime, while miniskirts and maxi skirts become iconic features. The palette is dominated by pure black, which enhances contrasting fabrics: the Punto Milano sculpts structured shapes, while the transparent mesh designs more fragile and unconventional silhouettes. The metallic teardrop, a precious yet imperfect detail, ties the entire collection together, symbolizing its identity.